Seamless switch to high-tech banking puts Barclays in top 5%
The world’s leading banks – particularly those in the United States, Britain and in the EU that exposed themselves to the potentially profitable, but equally dangerous American sub-prime mortgage market – have been through a torrid time in recent months. 
Their losses in this sphere, were the sparks which touched off the current global crisis.
Most, if not all, of Gibraltar’s banks – now effective subsidiaries or branches of the world’s big players – have been relatively free of the sub-prime mortgage pressures, and their hands at least are clean of any suggestion of mis-selling or grappling for profits in the murkier parts of the world’s markets. Their local critics suggest that the fact that they are backwaters on the international scene, has protected them from the storms which their parents have felt.
Certainly the fears of redundancies which last year were rumoured to be anticipated by some bank employees have not materialised, in spite of the improved technology introduced recently by both Barclays Wealth and the RBS-NatWest amalgam.
Of these, the Barclays’ developments are the most spectacular and were achieved with a seamless transition which has delighted local director Franco Cassar as well as his head office superiors. Some 60 of the local staff were involved in a switch that for Barclays, at least, has brought local retail and wealth banking to new levels and into the top 5 per cent of all international banking.
The local bank’s IT systems are now linked directly to the core operating system of Barclays in the UK and elsewhere, but the UK now looks after the resilience of the system, its maintenance and any upgrades whilst the local branch can offer its local clients an unrivalled service.
“It’s great for the bank as it makes us more competitive, and it’s great for our clients who now have access to a worldwide and world-class service,” Cassar told B2B this week. “What’s more, though back in December it seemed that we might have to make redundancies – which often seem inevitable when technology expands – there’s only one member of staff likely to become redundant.”
“And with subsequent phases of development I don’t think there will be an issue of people on the street,” he added.
“It also now means that all our clients can have access to on-line banking although some of the older generation among our customers who don’t have access to PCs, will, of course, continue to use traditional and familiar banking methods such as cheque-books and posted statements. For those with access to a PC and the internet it will mean a lot less paperwork.”
Cassar believes that the system will also create great stability by helping to get the basics right so that things come out on time. As business has grown, there has been increasing stress on staff, he believes. “Too much stress has meant staff worrying about things and getting them wrong,” he says.
The new system offers two significant benefits. It allows the staff to focus on giving good quality service, and it offers a wider range of products and services while at the same time the tellers’ counters are more efficient and these, too, can deliver more.
“There are still people out there who want something for nothing,” Cassar points out. “Our primary concern is to give the highest levels of service to those that pay the best. It’s a bit like going to a supermarket where you buy low-cost own-label products or pay more for better quality.“
This applies particularly to both personal and structured products at the wealth end of the market where one relationship manager, for instance, may help wealthy people with equity in property to release some of that equity by planning structured growth. There have been a few bumps and glitches and a realisation that in the past, although sometimes the bank may not have reached the level of services it was hoping for, Barclays has retained a large and loyal client base. Cassar continues to be astonished by the size and continued growth of the business and also by the loyalty of the clients.”

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