Bassadone Automotive Group – business women driving success

The Automotive industry may not seem like the obvious place to find a growing number of female managers and key decision makers but at the Bassadone Automotive Group (BAG) there is evidence to the contrary.

From Human Resources to After Sales, from Accounts to General Manager we find teams led and inspired by talented, focused and driven female managers.

Lourdes Barea, BAG Human Resources Director, has been with BAG since 2005. “I was first employed as a Human Resource Manager for approximately 170 employees, although the Group has now grown to about 225 in Gibraltar alone. I am also a consultant to SsangYong UK (also part of BAG) which employs around 17 staff. My title was changed to Human Resource Director in 2013 to better reflect my local and international responsibilities. My greatest achievement since being at BAG was being instrumental in achieving the Investors in People Gold (Champions)* award.”( *Of the 25,000 organisations accredited by IiP, only 205 (0.8%) have achieved the Gold award to date and only 48 Companies have achieved Champion status in UK. There are only six Investors in People Champions outside of the UK which includes Bassadone and we are the first and only Gibraltar company to attain this prestigious award.)

Dianne Vallejo, Bassadone Motors and Rock Motors General Manager, joined BAG in 2003 as General Manager of one of their export companies. In 2006 she was given the opportunity to lead the Rock Motors team. This year she succeeded Joe Romero as General Manager of Bassadone Motors and is now responsible for setting the strategy and direction of both local businesses.

Lianne Moreno, Bassadone Automotive Group Business Analyst was employed by the Group in 2014. “My role is primarily focused on forward planning and resource allocation for the existing companies as well as the carrying out of the financial analysis for potential future investments. The Bassadone Group encompasses not only local companies but also companies based in other jurisdictions and focusing in various areas of the Automotive Industry. Continuous monitoring is therefore necessary to allow effective decision-making throughout”.Web-(5)Dianne Vallejo

Melanie Jackson, Toyota Gibraltar Stockholding Finance Manager, joined BAG in 1989 as export administrator. “After a year within the administration side I started in the finance section. As the company evolved so did I, I moved on as Accounts Assistant then to Assistant Finance Manager and for the last 8 years l now head the Export Finance Team as Finance Manager.

Lourdes Ghio, Rock Motors Service Manager, joined BAG in 1997 as an Administration Clerk. Moving through the company in different roles over the years Lourdes’ current position is Service Manager at Rock Motors. “My role now consists of managing a workshop team of 4 mechanics and two Service Advisors. I am also the ISO co-ordinator and responsible for the Quality Control. Having been able to work in different departments within the group has given me the opportunity to develop not only within my career but also as a person.”

Maria Jose Marin, Toyota Algeciras, “joining in 2004, I started as Head of Administration for the Toyota dealership and by 2005 I became the Financial Controller of all the BAG dealers in Andalusia (DAZ). In 2007 I was appointed Group Chief Financial Officer of the distribution company, and, in 2010, to my current position of General Manager of the Toyota Algeciras and Toyota Estepona Dealerships and General Manager of DAZ.”

Rocio Repiso, Hyundai Spanish dealers, started with BAG in March, 2005, “as Head of Administration at the Hyundai dealership in Marbella. In 2009 I went to my current position of General Manager of Hyundmar, responsible for all the management, administration and accounting for the company.”

All these successful and hard working women are closely involved in the day to day management and decision making. They are driving forward all of the companies which go to make up the Bassadone Automotive Group.…………..part of the community, at the heart of the community.

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