Peacocks is Britain’s hottest value fashion chain.
The chain recently announced a £15 million expansion program opening another 30 stores. Since 1884, when the first Peacock store opened in Warrington, the chain has been adding new stores and today has over 500 stores.
The secret of Peacock’s success is its ability to react quickly to fashion trends at fantastic prices delivering fast value fashion to its customer’s day in and day out. Between, 30 and 50 new women swear lines arrive in store every week. This is further endorsed by the fact that Peacocks has been recognised externally winning awards such as Drapers Value Footwear Retailer of the year 2006 and Best Value Retailer of the Year 2005.
Richard Gray, executive fashion director of high-end glossy magazine 10 says; “We think Peacocks is great. You only have to walk around there. A lot of department stores like to bandy about the phrase ‘one-stop-shop’, but I think that’s really true of Peacocks. You can go in there and get that great summer dress and that perfect pair of pumps, and for less money.”
Peacocks also takes its responsibilities seriously and has been awarded Cancer Research’s Flame of Hope Award as business supporter of the year 2006 recognising the contribution Peacocks has made to the charity through in-store promotions, colleague fund raising and customer support. The retailer is continuing its support for the charity this year by selling a range of pink clothing and fashion accessories being sold in all its stores from mid-September.
“Peacocks employs over 5,000 people, and we have been awarded with an Investors in People accreditation. Our company has an open, entrepreneurial and friendly culture. Senior managers are very visible and there is a deep-rooted passion in the company and our products. Development and progression are extremely important and there are always opportunities to progress. said Tim Bettley, managing director.